Coalition Against Piracy (CAP) has revealed in a recent survey on how online piracy is increasing in particular Asian regions such as Thailand, Taiwan, Hong Kong.
Reason for online piracy increase
In the case of these three particular countries, online piracy increase has been mainly due to the scarcity of effective and efficient site blocking tools.
It is duly noted in the survey that neighboring Asian countries such as Indonesia, SIngapore, Malaysia have found site blocking effective in their fight against piracy.
Here are some numerical statistics from the survey to make it easier to understand the effectiveness of site blocking.
- Singapore has only 39% of consumers pirating
- 64% consumers in Malaysia have had their viewing habits changed because of site blocking
- 62% consumers in Indonesia have had their viewing habits changed because of site blocking
Effectiveness of site blocking
Countries that have implemented site blocking for a long period of time are now receiving the results.
A long term online anti piracy solution has helped change the consumers viewing habits. Pirated sites being blocked for a longer term means consumers had to pay for subscribing services as well as accessing legitimate websites for content.
This has been particularly an example for Singapore. For 10 years this region allowed rights holders to protect their content via the provision of judicial site blocking measures.
Along with site blocking, the willingness of consumers to stop pirating has also kept online piracy consumption below 40%.
In fact, according to the survey almost 50% of consumers around the region would subscribe to legitimate paid online services if the content was available and no options for pirated content existed.
More than 60% of consumers across the region said they would subscribe to legitimate services if there was no pirate content available on social media and messaging platforms.
“The evidence continues to show that site blocking, when implemented in an efficient and effective way, is an incredibly powerful tool to both stop online piracy, and direct consumers towards legitimate content,” noted CAP general manager Matt Cheetham. “As with the 2022 survey, the data points towards an ongoing consumption of pirate content via social media and messaging platforms…The surveys also show the benefits of consumer education with a growing awareness amongst consumers of the negative consequences of piracy, particularly via illicit profiteering and malware.”
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