New Survey Shows Vietnam Among Highest In Online Piracy In Southeast Asia. A survey, commissioned by the Asia Video Industry Association’s Coalition Against Piracy (CAP) and conducted by YouGov.
- Statistics of online piracy in Vietnam
- Statistics of online piracy in neighbouring countries
- Statistics of negative effects of online piracy in Vietnam
- Experts comments on online piracy in Vietnam
- The Experts
Statistics of online piracy in Vietnam
YouGov is an international research and data analytics group. For further information visit hk.yougov.com. Study conducted in March 2021. All data is weighted to be representative of the online population. Sample size: Vietnam n=1,057.
- Vietnamese consumers access 60 percent of streaming piracy websites or torrent sites.
- The levels of piracy went as high as 65 percent within the 18-24 age demographic.
- 59 percent of consumers who accessed piracy sites cancelled their subscriptions to both local and international content services.
- 48 percent of Vietnamese agree that a “government order or law for ISPs to block piracy websites” would be the most effective.
- 35 percent said they would stop this behavior should the government take deterrent action.
- The YouGov survey suggests that a regulatory site blocking mechanism would be supported by the majority of Vietnamese consumers.
Statistics of online piracy in neighboring countries
The rise of piracy in Vietnam is now a lot more than neighboring Malaysia and Indonesia, which have both seen substantial reductions in online piracy in the last 18 months.
- 55 percent reduction in Indonesian consumers accessing piracy services.
- 28 percent of consumers admitted to accessing piracy websites in 2020, compared to 63 per cent in 2019.
- In Malaysia, a YouGov survey found a 64 per cent decline in users accessing piracy sites in 2020 when compared to a similar YouGov survey in 2019.
- In both Malaysia and Indonesia a key variable for the decline in online piracy levels was the government’s proactive piracy site blocking initiative.
- When given choices of what they thought were effective measures of reducing piracy behaviour.
Statistics of negative effects of online piracy in Vietnam
The Vietnamese creative industry deals with undisputed damage due to online piracy. The consumers of pirated content also face complications due to online piracy.
When asked by YouGov about the negative consequences of online piracy the Vietnamese consumers listed the following as their top three concerns –
- 58% Vietnamese consumers placed funding for crime groups.
- 55% Vietnamese consumers placed malware risks.
- 49% Vietnamese consumers placed a loss of jobs in the creative industry.
- The malware risk was corroborated in a March 2021 study by UK-based White Bullet, which also found that 72% of popular piracy sites in Vietnam contain high risk advertising such as illegal gambling ads and fraud/malware ads.
- The study tracked advertising on over 800 popular piracy websites in Vietnam for a three-week period.
Experts comments on online piracy in Vietnam
Neil Gane, the General Manager of AVIA’s Coalition Against Piracy (CAP) commented,
“The wide variety of legal services in Vietnam which provide premium entertainment content are reliable and importantly are legal. The piracy alternatives fund crime groups, put consumers at risk of malware infection and are unreliable. Piracy only benefits the criminal organisations who are behind these illegal websites.” (Scoop.co)
Thomas Jayet, Deputy General Director of Vietnam Digital Satellite Television Company LTD (K+) commented,
“In addition to sport content, K+ invests a huge budget in local movies, latest TV series, and Vietnamese box office titles to broadcast on our platforms. Such premium content gives audiences a better choice of quality and safe entertainment at home, as well as contributing to the sustainability of the local economy especially during the current Covid pandemic.
In order to protect this content, K+ applies diverse countermeasures ranging from technical anti-piracy measures. A critical anti-piracy strategy that has proven to be successful in Indonesia, Malaysia and other APAC jurisdictions, is site blocking.
Based on an analysis of Vietnamese law, ISPs would seem to have an obligation to block their users from accessing piracy websites, but only upon an order from the competent authorities. What is required is legal clarity and government mandated procedures for rights holders to refer site blocking requests to the government.” (Marketingasia.com)
Phan Vu Tuan, Director of Phan Law Vietnam commented,
“Piracy websites typically have a click-happy user base, and are being used more and more as clickbait to distribute malware. Unfortunately, the appetite for free content hides users from the very real risks of malware infection.
The type of malware embedded within piracy websites can include particularly harmful malware such as remote access trojans which allows the hacker to activate and record from the device’s webcam without the victim being aware.”(advanced-television.com)
One of the best ways to counter Digital Media Piracy is to enlist the help of Online Piracy agencies such as Onsist. Onsist has been battling online piracy for the last decade.
‘Stop Losing Your Revenue to Piracy’ has always been the motto of Onsist, using advanced automated tools to report and takedown illegal online videos such as popular movies or tv series, helping streamers to go back to the source of the contents.
The vision of Onsist has always been to protect brands from all over the world against online theft and piracy. Onsist wants people not to fear losing their content to pirates, counterfeiters and other digital threats.