Crunchyroll reduced monthly subscription fees to make it appeal to people who would rather subscribe and skip commercials than visit a pirate website. In the UK and India, the Mega Fan plan is declining by 25% and almost 90%, respectively.

Crunchyroll reduces prices in nearly 100 countries

Nearly 100 nations and territories are seeing price changes from Crunchyroll, but not in the way you may anticipate. Crunchyroll is reducing the cost of its monthly membership options rather than raising them in order to provide subscribers “even more value.” The action might also help the streaming service with an anime concentration gain more subscribers.

Price reduction will occur in the following countries: 

• Albania
• Algeria
• Andorra
• Azerbaijan
• Bahamas
• Bahrain
• Bangladesh
• Barbados
• Belarus
• Belize
• Bermuda
• Bolivia
• Bosnia And Herzegovina
• Brazil
• Bulgaria
• Cambodia
• Cameroon
• Cayman Islands
• China
• Colombia
• Croatia
• Czech Republic
• Ecuador
• Egypt
• El Salvador
• French Guiana
• French Polynesia
• Georgia
• Ghana
• Guadeloupe
• Guatemala
• Guernsey
• Guyana
• Hong Kong
• Hungary
• Iceland
• India
• Indonesia
• Iraq
• Isle Of Man
• Israel
• Ivory Coast
• Jamaica
• Jersey
• Jordan
• Kazakhstan
• Kenya
• Kuwait
• Lebanon
• Libya
• Lithuania
• Malaysia
• Maldives
• Martinique
• Mauritius
• Mayotte
• Moldova
• Mongolia
• Morocco
• Myanmar
• Nepal
• New Caledonia
• Nigeria
• North Macedonia
• Norway
• Oman
• Pakistan
• Palestine
• Peru
• Philippines
• Poland
• Qatar
• Réunion Island
• Romania
• Saint Martin (French Part)
• Saint Pierre And Miquelon
• Saudi Arabia
• Senegal
• Serbia
• Seychelles
• Singapore
• South Africa
• South Korea
• Sri Lanka
• Sweden
• Taiwan
• Thailand
• Trinidad And Tobago
• Tunisia
• Turkey
• United Arab Emirates
• United Kingdom
• Vietnam
• Wallis And Futuna
• Yemen

Crunchyroll’s new strategy ‘Less-is-more’

After deciding earlier this year to phase out ad-supported service, Crunchyroll’s move to a lower price point in numerous regions is not unexpected. The company claims it’s a strategy to push paying customers and the adoption of more premium tiers.

This strategy helps more subscribers come in which in turn stops more online piracy from happening. When Netflix and other services were boosting their pricing in the past, Hulu lowered its price. A significant increase in subscribers was the outcome.

With the reduced subscription price Crunchyroll can grow the anime community further and lure consumers away from pirating anime.

Pirate anime sites are Crunchyroll’s major rivals in many of the markets they are aiming for. Crunchyroll becomes more appealing to people who would rather subscribe and skip commercials than visit a pirate website by lowering the subscription cost.

Onsist’s Recommendation

There are still loopholes and Japan can only do so much themselves on this matter. These laws should be enacted internationally to cause significant deterring effects on online and manga piracy. 

As loopholes will always be found and exploited by pirates, as seen through history, asking the help of an online piracy expert such as agents who are working in taking down online piracy can also prove an effective countermeasure.

Onsist has been battling online piracy for the last decade. ”Stop Losing Your Revenue to Piracy“ has always been the motto of Onsist, using advanced automated tools to report and takedown illegal content from the internet. The vision of Onsist has always been to protect brands from all over the world against online theft and piracy.