A Comprehensive Guide to Brand Protection

A Comprehensive Guide to Brand Protection

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We live in a cutthroat economic environment, where businesses are fighting each other for the same piece of the pie. It becomes important for organizations to create a brand that consumers can resonate with in such instances. However, creating a brand is not an easy task. You need to spend considerable time and resources to create a strong brand that reflects your product and service quality.

However, it doesn’t stop there. Once you’ve created a brand, you need to take further measures to protect it from unwanted advances. Brand protection is crucial for any organization. Protecting your intellectual property against piracy, counterfeits, and copyright pirates should always be important for businesses looking to get a foothold in their respective industries.

Companies often engage the help of professional brand protection services to help them build comprehensive brand-protection strategies. Companies who go down this route often get a platform to grow their businesses while protecting their brand simultaneously. Let’s take a comprehensive look at brand protection and how it should be a part of your business’s corporate strategy.

Overview of Brand Abuse

Brand abuse has become a lot more common with the increased use of the internet. Brand abuse covers everything that threatens a brand’s intellectual property. Counterfeiting, impersonation, copyrights, trademark stealing, and patent theft are examples of brand abuse.

Counterfeiting is one of the most common types of brand abuse. It involves imitating a product from an authentic brand and selling it on the market cheaply. The counterfeit product will use the branding of the authentic brand, including their logos and color, without permission and coerce customers to buy that, making them think that they’re buying the original one. The global counterfeiting industry will reach upwards of $4 trillion by 2022. Businesses need to stop counterfeits from reaching their target market.

Rogue websites and copyright piracy are also common forms of brand abuse used by cybercrime specialists for illicit purposes. Rogue websites are created for the sole purpose of tarnishing authentic brands and coercing customers to buy cheap products. On the other hand, copyright piracy is an attempt to copy a brand’s authentic content and promote counterfeit copies and illegal products.

person explaining brand protection.

Brand Protection Solutions 

This is where online brand protection services come to the rescue. They help businesses in creating comprehensive strategies to thwart these unwanted advances. Brand protection services offer robust detection of infringements, validate these brand thefts, and enforce effective actions to remove such instances. Moreover, timely reporting is also an important service offered by these companies.

Detection involves finding infringements on online platforms. Counterfeiting can be illegal listings, illicit websites, or impersonation on social media platforms. Validation involves checking whether the infringements detected are actual infringements or not. The last thing you’d want is to send a DMCA takedown notice for a supposed infringement when it isn’t.

Enforcement involves removing infringements on the relevant marketplaces. Once identified, these content theft acts should be removed immediately before they cause further damage. Reporting involves providing timely information about the prevalence of existing threats and improving brand-protection strategies.

Brand Protection Solutions 

This is where online brand protection services come to the rescue. They help businesses in creating comprehensive strategies to thwart these unwanted advances. Brand protection services offer robust detection of infringements, validate these brand thefts, and enforce effective actions to remove such instances. Moreover, timely reporting is also an important service offered by these companies.

Detection involves finding infringements on online platforms. Counterfeiting can be illegal listings, illicit websites, or impersonation on social media platforms. Validation involves checking whether the infringements detected are actual infringements or not. The last thing you’d want is to send a DMCA takedown notice for a supposed infringement when it isn’t.

Enforcement involves removing infringements on the relevant marketplaces. Once identified, these content theft acts should be removed immediately before they cause further damage. Reporting involves providing timely information about the prevalence of existing threats and improving brand-protection strategies.

creating strategies on the whiteboard.

Why Do You Need Brand Protection?

Now, you might ask yourself the question as to why you need to invest in a brand protection service. There are a lot of advantages of hiring external brand protection service providers. Some of them are listed below.

 

It Saves Time

Once you’ve built a strong brand that resonates with customers, other people will try to copy your products and start selling them into the market. At first, you may see that as an accomplishment as your hard work has paid off. However, the situation can quickly turn sour as customers will end up buying cheap imitations and may even complain about the product quality to you, unaware that they have bought the cheaper product.

Time is valuable, and the last thing you’d want is to spend all your time trying to take down counterfeits from your product market. Instead, you can enlist the help of a brand protection service that can take care of removing all the fake products on the market so that you can focus on other pressing matters of your business. You can make new products, generate ideas, and drive business growth while the specialized service removes all the counterfeit from the market!

It Helps Increase Revenue

Imagine spending countless hours making your product, only to see your counterfeits getting hold of the market and selling their cheap imitations to customers. It harms your brand and your revenue streams. Customers will consider buying cheap products that look exactly like yours in the market without knowing that they are fake.

This can hurt your sales and revenue streams. A comprehensive brand protection strategy will ensure that these products are not available in the market before they can hurt your sales stream.

creating strategies on the whiteboard.

Impacts Your Reputation

It is well-known that counterfeits and fake products can significantly impact your reputation. You can spend years building a strong reputation, and the last thing you’d want is to see that damaged by counterfeit products. Customers will purchase these fakes not knowing about the quality and authenticity. You’ll get the blame for any hiccups in their product buying and usage journey.

Therefore, it becomes more important to have a reliable external brand protection service provider to help you build a compelling strategy to thwart these unwanted advances. A comprehensive brand protection solution will ensure that your business reputation is in safe hands.

Brand protection has a direct link with your business operations. The better the strategy, the better your business will perform and grow. Furthermore, having reliable aid by your side is very cost-effective and saves a lot of time. If you’re on the lookout for reliable anti-counterfeiting services, then check out Onsist. 

We have helped more than 700 brands protect their confidential data and information through vital services. With more than 10 years of experience, we are well-placed to help your brand achieve adequate protection. We also provide copyright protection services, impersonation removal services, identity theft protection services, data breach monitoring services, and more. Visit our website to learn more about our services or contact us to kickstart your brand protection campaign.

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